Advertising Management

ADPR 5710

While previous classes typically focus on definitions and the advertising process itself, I liked that this class instead took an in-depth look into how advertisers approach different methods and how to best utilize these findings to benefit client demands and manage expectations for the overall campaign. I loved working on our project presentation to help mockup a potential campaign, and through that project I was better able to apply the teachings of how persuasion is not just a linear progression. In much the same way, I related this to how technology also needs to accommodate for different needs and approaches to ensure that page navigation and message are properly and effectively conveyed. Additionally, I also appreciated the focus this class paid to the ethics of advertising and the power that we hold due to our knowledge of the industry. At the end of the day we are dealing with people and the manipulation of their thought process, and as such I fully believe that this conversation helps to foster a greater understanding of what to expect both in the office and in the world at large. I think the emphasis not only on professional advertising ethics, but also our own personal ethics in advertising and in the use of media is a distinction that must be made, and that by covering it in a school environment we are better able to see how our own ethics can be tested when using the theories we have learned and maintaining this moral code.